Concepted to support West Elm’s annual dining promo, the November catalog’s front-of-book story focuses on the brand-new Mix + Match Dining Table Program, a collection of table tops and bases of various styles that you combine to suit your look.We explained the program through split-screen-style images showing one table, two ways… Click here for a closer look at the story, and to read more of my copywriting, flip through the complete November 2012 West Elm catalog here.