Concepted to support West Elm’s annual dining promo, the November catalog’s front-of-book story focuses on the brand-new Mix + Match Dining Table Program, a collection of table tops and bases of various styles that you combine to suit your look.
Developed and wrote West Elm’s July 2012 catalog, including the “Meet the Makers” South African artisan collaboration feature and “Work In Progress,” a story on bloggers who work from home.
Researched and wrote the March 2012 West Elm catalog, including “Roads Less Traveled,” the front-of-book feature on found Moroccan textiles and an Easter brunch story featuring deviled egg and frittata recipes from a blogger and a food stylist.