Concepted to support West Elm’s annual dining promo, the November catalog’s front-of-book story focuses on the brand-new Mix + Match Dining Table Program, a collection of table tops and bases of various styles that you combine to suit your look.
Developed and wrote West Elm’s August 2012 catalog, including “Close to Home,” the editorial front-of-book feature on American furniture-making.
Developed and wrote West Elm’s July 2012 catalog, including the “Meet the Makers” South African artisan collaboration feature and “Work In Progress,” a story on bloggers who work from home.
Developed and wrote copy for West Elm New Mover Gatefold Direct Mail Piece,
complete with a checklist of furniture and decor musts for new movers.
(West Elm • Spring/Summer 2012)
Researched and wrote the March 2012 West Elm catalog, including “Roads Less Traveled,” the front-of-book feature on found Moroccan textiles and an Easter brunch story featuring deviled egg and frittata recipes from a blogger and a food stylist.
Wrote November 2011 West Elm catalog, including front-of-book Thanksgiving entertaining story. (West Elm catalog • 11/2011)
8″x 10″ West Elm store signage to introduce the new Foxed Mirror Buffet for Holiday 2011 (West Elm Store Collateral • Holiday 2011)
Rearrange A Tillary web article explaining different ways to use the Tillary Modular Seating Collection at Westelm.com (Westelm.com • Summer 2011)
Marissa Patlingrao Cooley 